My Story.
My
Journey.
My
Mission.
My
Values.
Hi! I’m Victoria — Argentine with Italian roots, and a life shaped by different cultures, experiences, and countless stories told through clothing. Nearly five years ago, I moved to Dublin, Ireland, which has since become my home and the place where I now work as an Image Consultant.
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Since I was little, I knew clothing had something special. It was more than fashion or trends — it was a way of saying who I was without having to speak. My Barbies were my first canvas — each with over 100 outfits, some bought, others handmade with my grandmother, who unknowingly introduced me to the world that would one day become my calling.
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I studied Fashion Design at the University of Morón in Buenos Aires. But even during my studies, I realized my path wasn’t about creating a clothing brand. While others focused on designing collections, I became more interested in understanding how people could use fashion to inhabit their lives and reflect their essence. I didn’t want to be the next big designer — I wanted to help people discover the power of dressing with intention.
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With over ten years of experience in the fashion industry, across different countries and roles, I’ve developed a holistic, realistic, and conscious approach. Today, as an Image Consultant, I help women feel comfortable and confident in what they wear. Not by adding more to their wardrobes, but by learning how to make the most of what they already have — or by choosing better — so their clothes can truly support the lives they want to build.
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My approach goes beyond “must-haves” or “what’s trending.” I believe in a personal style that adapts to who you are, built from the inside out. Fashion can be a powerful tool when used with purpose, and that’s what I aim to teach: how to make your image speak for you, reflect your values, and support you in your day-to-day life.
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I also work from a sustainability mindset, encouraging more conscious consumption. Because the way we dress is also a political and environmental act. The more we know, the better choices we can make.
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To me, personal image isn’t superficial — it’s a way to care for ourselves, to express who we are, and to show up in the world from a place of authenticity.
To help women feel confident, comfortable, and authentic in what they wear — not by following trends, but by discovering a personal style that reflects who they truly are.
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I guide women to use fashion as a tool for self-expression, not as a set of rules to follow. Through conscious choices and intentional styling, I help them create wardrobes that support their lifestyle, highlight their essence, and simplify their day-to-day.
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Because when you feel aligned with your image, everything flows differently — from how you show up at work to how you walk into a room.
Authenticity
Your style should tell your story — not someone else’s. I believe in embracing who you are and expressing it through what you wear.
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Consciousness
Style is not about having more, but about making better choices. I promote mindful consumption and a sustainable approach to fashion that respects both people and the planet.
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Confidence
Style should lift you, not limit you. I help you feel secure in your own skin and empowered by the image you choose to project.
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Functionality
Your wardrobe should work for your life — not the other way around. I focus on building looks that are beautiful but also practical, realistic, and easy to wear.
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Respect
For your individuality, your pace, your lifestyle, and your needs. There’s no one-size-fits-all in my work — everything is tailored to you.